Alert Effectiveness
| Category | Sent | Opened | Open rate | Converted | Conv. rate | Lift vs baseline |
|---|---|---|---|---|---|---|
| spa | 544 | 204 | 37.5% | 52 | 9.6% | +4.6pp |
| dining | 283 | 92 | 32.5% | 30 | 10.6% | +5.6pp |
| excursions | 310 | 106 | 34.2% | 22 | 7.1% | +2.1pp |
| beverages | 458 | 155 | 33.8% | 45 | 9.8% | +4.8pp |
Lift = category conversion rate minus 5% baseline. Positive lift means alerts are driving incremental bookings.